Content marketing: common mistakes with content marketing and how to solve them


GoSocialGoMedia Main Theatre 24th January 2017 12:00 pm - 12:45 pm

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John Durrant

Marketing is the fastest changing landscape in business today, and it’s getting harder and harder for business owners to stand out in a noisy marketplace.

For the past 40-50 years businesses and marketers have essentially got away with shouting at people: whoever shouts the loudest gets the most attention.

Consumers don’t want this any more, which is why content marketing is the biggest trend in business, and so it should be – it’s really all that’s left.

A high percentage of business people have heard of content marketing, and a much smaller percentage are actually doing something with it.

In the UK we are still very much in the ‘novice’ stages of content marketing and there are huge opportunities for improvement and development.

Join Chris Marr in this 45 minute session to uncover the 7 most common mistakes that businesses are making with their content marketing efforts and how to solve them.

This session is ideal for business people and marketers who are currently proactive with content marketing, experimenting with content marketing and are generally content marketing aware. In other words, if you are creating content and you aren’t getting the results you want, this session is for you.

Not only will this session be motivational, inspirational and get you fired up about content marketing, you will also walk away with the practical steps that you need to take to dramatically improve your content marketing efforts.